To ensure your content is as effective as possible, it should always be displayed to your subscribers in a professional and attractive way, no matter what device they’re using.
For professional coders, this step isn’t too difficult. But for the rest of us, producing a quality, responsive HTML template that fits in with your branding, and that looks stunning on every device, can be a large hurdle to overcome. Luckily, it’s easier than you think. There are plenty of extremely high quality, responsive HTML email templates out there that you can customize, download, and start using right away.
Below, we’ve listed our favorite 25 HTML email templates that are fully responsive and fully customizable. You can change the colors, layouts, logos — everything. We’ve also checked that these email templates have fantastic customer reviews, and have been thoroughly tested, so you can be confident they’ll perform well for you and your mailing list.
Alternatively, if you’d rather build your email template from scratch (without needing to write a single line of code), you might want to check out one of these highly recommended drag-and-drop email template builders.
Out Favorite Responsive Email Templates
1. Idea Mail
Idea Mail works for both professional and personal use. It comes with 5 layouts to choose from, 2 background modes (light or dark), and it has been tested via Litmus to be compatible with all major email clients. Minimal and responsive, this template will surely be pleasing to your subscribers’ eyes. It comes with 70 responsive HTML email templates that are based on fluid structure. Change the responsiveness according to your likes.
2. Midnight
Midnight’s design is well-polished and modern, suitable for professional use. It is responsive and looks good on any device — desktop, tablet, mobile phone. It comes with HTML code that is well-organized and commented so it is easy to work on even without coding knowledge. It has been tested on Litmus to ensure its compatibility with email clients.
3. Repo Mail
Repo Mail comes with 11 different main layouts and 88 templates. Lots of layout options to suit your marketing, newsletter, or e-commerce needs. Use an optional layout builder for adding and removing modules and selecting from a wide range of pre-made color schemes. If you don’t like any of the pre-made colors, you may create your own. It’s fully customizable and can be exported as HTML for use on any email marketing platform.
4. Retinadroit
An all-in-one email marketing solution that comes with a free invoice e-commerce module for online shops. The 20 email template layouts are ready to use instantly. Use it for marketing, email subscription confirmations, email notifications, price tables, and more. Embedded CSS and inline CSS versions are included in the package.
5. ProductMail
Crisp and responsive, it comes with limitless layouts. Find out the best one that suits the business’ needs. Included in the package are 24 different modules and 62 ready-to-use HTML. Export as HTML to Mailchimp or Campaign Monitor, or send directly to Mailchimp. Compatible with major email clients and browsers.
6. Notify
Notify is a responsive multi-purpose email template that comes with an online email builder. With its unique design and being compatibility-tested, it looks great on any inbox, on any device. PSD template is vector based and is included in the Hero Image file. The package also comes complete with icons, which are fully editable on Illustrator or any other vector software.
7. Emailio
Emailio includes creative email templates for any business industry such as agencies, fashion, retail, food, e-commerce, travel and tours, wedding, real estate, and more. Use it to launch a new product, or announce a new service. The package comes with PSD files, offline HTML/Mailchimp/Campaign Monitor template files, and free access to an online builder. All templates are tested via Litmus for major email clients.
8. Miley
Miley comes with carefully-designed elements, with several different grid layouts that are minimalist and clean. You don’t need to have prior coding knowledge to use Miley. It is fully customizable from font styles to color schemes, to layouts. 5 other notification layouts are also included: welcome email, account confirmation, subscription confirmation, unsubscribe notification, and password reset.
9. Deluxe
Impress your clients with Deluxe’s style that is simplistic with a touch of class, while being minimalist and responsive at the same time for the best viewing experience on any device. It has a full range of use for fashion, e-commerce, and general purposes. Fully customizable and fully integrated to work with StampReady, Mailchimp, CampaignMonitor, Mailster, and more.
10. Metrospective
This template is great for marketing, invitations, confirmations, event planning, portfolios, product showcase, and more. Works well with any email program or online platform that supports HTML such as MailChimp Campaign Monitor, StampReady, Constant Contact, Benchmark Email, Emma Email, and more. Tested to work on major email clients via Litmus.
11. Commerce
Find a wide array of unlimited layouts and Pick Color schemes with Commerce. Find the best one that suits your business’ needs. Customize to your heart’s content. Included in the package are 27 different modules. Export as HTML to Mailchimp or Campaign Monitor, or send directly to Mailchimp. Compatible with major email clients and browsers.
12. Smartx Mail
Smartx Mail can be used on both professional and personal projects. Choose between light and dark background to match your design and color scheme. It displays great on any device — desktop, tablet, mobile phone. 72 responsive HTML email templates are included in the package, along with layered PSD files and valid HTML code that is commented.
13. Ferio
Ferio’s layout is professional and simple. This responsive email template comes in 22 different modules that are compatible for use with MailBuild Builder, Mailchimp, Campaign Monitor, and Freshmail. Enjoy a wide variety of layouts and unlimited Pick Color schemes that update in real-time. Export to desktop as HTML or send directly to your email marketing platform.
14. Avana
Fresh, fun, minimalistic is the look that Avana is sure to deliver. This responsive email template comes in 23 different modules that are compatible for use with MailBuild Builder, Mailchimp, Campaign Monitor, and Freshmail. Enjoy a wide variety of layouts and unlimited Pick Color schemes that update in real-time. Export to desktop as HTML or send directly to your email marketing platform.
15. Instant
Instant is a responsive email template that can be used on any email project. It looks modern and clean, and displays beautifully on any device. The template has been tested via Litmus to ensure compatibility with any major email client. No prior knowledge with HTML will not stop you from using it as it also supports drag and drop editors.
16. PromoteMail
PromoteMail is a clean and modern email template. It comes in 32 different modules that are compatible for use with MailBuild Builder, Mailchimp, Campaign Monitor, and Freshmail. Enjoy a wide variety of layouts and unlimited Pick Color schemes that update in real-time. Export to desktop as HTML or send directly to your email marketing platform.
17. Shopping Bag
Designed for use on e-commerce businesses, Shopping Bag delivers a clean and modern look that is sure to attract and convert subscribers and viewers. It displays beautifully on any device and has been tested to work well with any major email clients such as Gmail, Apple Mail, Yahoo, Outlook, and many more.
18. Spotlight
Spotlight is an elegant responsive and minimalist email template. It is user-friendly, designed for use on HTML, Mailchimp, and Campaign Monitor. It has been tested on Email on Acid to ensure compatibility with different email clients. It includes a wide array of color variations, hundreds of possible layouts, and is fully customizable.
19. Hixel
Minimalist, hip, and modern. That’s Hixel. This responsive email template comes with reusable modules and is compatible with major email service providers such as Mailchimp, StampReady, Campaign Monitor, Mailster, and more. It comes with HTML code that is properly structured, commented, and optimized. It is easy to understand and customize as needed. No HTML code experience? No problem. Use the builder where you can drag and drop and edit modules.
20. Saturday
Saturday email template is designed for fashion and e-commerce businesses. Modern, clean, and responsive, it is sure to make viewing the emails a pleasure. The package includes 5 free ready-to-use banners as a bonus. Its HTML code is well commented and organized so it is easy to understand. It has been tested to work on every modern email clients.
21. Vespro
Vespro is compatible with Mailchimp, Campaign Monitor, Mailster, HTML, and many other email marketing platforms. Its 35 templates are fully customizable and include different layouts for newsletters, shops, notifications, sales, reminders, and more. It is best for those who want their emails to look unique in order to gain more sales and audience.
22. Papir
Papir is a modular template, thus making building an email a breeze. Copy, delete, replace elements on your preferred module. It comes in 6 color styles and is responsive on any device. Package includes commented HTML so it’s easy to edit and change the images and text. Compatible with WP plugin Mailster.
23. Natural
If you are going for a clean, minimalist look, go Natural. Strategize your content so it draws your viewers’ attention to it. Natural works well with most email marketing platforms such as Mailchimp, Campaign Monitor, Constant Contact, iContact; and is compatible with most email clients such as Outlook, Gmail, Yahoo, Hotmail, or web browsers such as Chrome, Firefox, IE, Safari, and Opera.
24. Creativity
Creativity is a clean and responsive email template that suits any campaign need for any type of business. It is easy to customize and comes with 56 HTML, and 21 PSD files, which are sliced and layered. Compatible with most email clients such as Apple Mail, Outlook, Android, Yahoo Mail, Thunderbird, OperaMail, Live Mail, and more.
25. Showoff
Showoff is extremely easy to use. Its UI is a product of years of research and customer feedback. Use the drag&drop email builder to customize your layout in a jiffy, OR use any of the premade templates, then export as HTML for use on different email marketing platforms such as Mailchimp, Campaign Monitor, and MyMail.
What is a Responsive Email Template?
A responsive email template (also known as a “mobile-responsive email template”) is a template that you can use for your email marketing that doesn’t just look great in a standard email client on desktop but also in different email clients, and on different devices — tablets, smartphones, large screens, and small screens.
Responsive templates automatically adjust how they look depending on the screen size of the reader, meaning they will always look great and will be functional no matter how they are viewed. For example, the subscriber won’t need to scroll side-to-side to read an email that’s too wide for their screen. And they won’t need to zoom in to read tiny text.
When you receive an email that isn’t mobile responsive, you immediately gets the impression that the sender didn’t think about them when hitting the send button. And the ugly appearance of your non-responsive emails will only mean two things — lower conversion rates, and more unsubscribes.
With over half of all emails being opened on mobile, it’s clear that in 2020 all email templates should be mobile-responsive so you don’t need to worry about how your emails look on each device.
Why Use HTML Email Templates?
Sure, you can hire a professional coder to design and create an HTML email template from scratch. This will allow you to have a fully unique email template. But the process can be lengthy, especially when it comes to testing the template on various devices.
For most people, it’s usually far more convenient and affordable to either build their own email template using a simple drag-and-stop email builder (several of which are linked to above) or by making some small tweaks to a ready-made HTML email template downloaded directly from the internet.
Will Email Templates Work With My Email Provider?
Before using an HTML email template, double-check that your email provider supports custom HTML emails (for example, MailChimp, GetResponse and MailerLite do). You should be able to find step-by-step instructions on how to use HTML email templates in the support/help section of your email provider’s website.
How Do I Customize My Email Template?
Many drag-and-drop email builders will allow you to make most of the customizations directly within the builder so you have a fully functioning email template from the get-go. Other times, you may need to make additional small changes once you’ve downloaded the HTML files. Changes might include:
- Changing your logo
- Updating links to privacy documents
- Adding or removing sections to your email template
- Changing colors
- Populating the template with your actual content before sending out your campaign.
With a little knowledge, small changes like these are easy to make. It generally involves opening up the HTML file of your template in a text editor or an HTML editor such as Brackets, finding the section of code you need to update, and making the small changes yourself. This is easier than it sounds, and with a little practice, you’ll soon find your way around.
If this isn’t something you want to do, however, feel free to get in contact with us to make and necessary adjustments to your email template.
How Can I Test My Email Template?
We’d always recommend testing your email template just to check its deliverability and appearance before using it in an active campaign. Litmus and Glock are both great tools for this and will give you peace of mind that your template is performing optimally, and looks as you expect it to.
Responsive HTML Email Templates to Die For!
And there you have it. 25 responsive HTML templates that will look absolutely stunning whether on mobile or desktop. As mentioned, each of these templates should relatively easy to edit and customize with your own branding, so you can get started with growing your profitable email list right away.
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