One way to grow your readership is to advertise your newsletter in other newsletters. This can often seem like a daunting task: finding relevant newsletters, negotiating prices, etc. Luckily, there are two very decent marketplaces worth checking out, which offer incredibly affordable advertising opportunities across hundreds of niche newsletters.
These marketplaces can also be used to sell advertising and sponsorship opportunities within your own newsletter.
1. Letterwell
Letterwell connects email newsletters with advertisers. So, as an advertiser, you can select which newsletters are likely to have an overlapping audience with your own, then purchase ad placements within those newsletters. Most newsletters in the marketplace have prices included. If not, you can send them a DM. Funds are held in Escrow for added protection.
You can browse the database of available newsletters (over 400 at the time of writing) completely free of charge. Letterwell claims that is vets each newsletter for quality before including it in its marketplace, so you can be confident that your advert will reach the right audience.
2. SwapStack
SwapStack works in a very similar way to Letterwell, enabling you to advertise in hundreds of different newsletters. When you book an advert in a newsletter, you will be invoiced directly over the platform.
If you select a newsletter, then click “view full profile”, you’ll usually be able to see what you’ll be charged to run an ad. If that info is not visible, you can send a DM.
Advertise Your Newsletter in Other Newsletters
If you browse some of the listings in these two marketplaces, you’ll be surprised at just how affordable this method of advertising can be: especially compared to running ads on Facebook, Google, or LinkedIn.
With the right offer and compelling creative arranging to advertise your newsletter in other newsletters can be a fantastic way to grow your list.
