Let’s cut to the chase. If your email is too long, Gmail will clip the bottom of the message, meaning if a reader wants to view the whole message, they need to click to “view the entire message” in their browser. This is far from ideal.
This can mean your main CTA is missing from your campaign, important information isn’t displayed, or your unsubscribe link doesn’t appear. Plus, it looks unprofessional.
To avoid this frustrating issue, you must keep the size of your email below 102kb.
Many email marketing platforms also include a small amount of their own code in your emails, which makes your messages even larger, so err on the side of caution and keep your emails well below that 102kb cut off point.
To double check your emails are not being clipped by Gmail, always send yourself a test email before sending the live campaign.
Ensuring your emails are not clipped means that legally required information such as unsubscribe links are always present, spam reports will be kept to a minimum, your metrics will be more accurate, and your email actually displays the way it was intended to!
